Maximising effectiveness of Corporate Hospitality at Australian special events
AbstractPurpose - The aims of the study are threefold. The first is to discuss the practice of Corporate Hospitality (CH) at special events used by Australian businesses as a relationship marketing...
View ArticleWhen a music festival goes veggie Communication and environmental impacts of...
AbstractPurpose - The aim of the study is first to describe and discuss an innovative strategy, pursued by a music festival, to reduce the environmental impact by allowing only vegetarian food in the...
View ArticleEngaging with consumers using social media: a case study of music festivals
AbstractPurpose - Social media has fundamentally changed the consumer decision process, and in the last decade a more nuanced view of how consumers engage with brands has emerged. Instead of the...
View ArticleApplying the Motivation-Opportunity-Ability (MOA) Model to reveal factors...
AbstractPurpose - This paper contributes to the debate on community engagement and participation in local community festivals and events by empirically analysing the factors which either inhibit or...
View ArticleEvent studies: Finding fool’s gold at the rainbow’s end?
AbstractPurpose - This opinion piece seeks to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close relations tourism, hospitality...
View ArticleGuest Editorial Intoduction: Emerging knowledge and innovation in event...
AbstractNot available.
View ArticleA futurist's thoughts on consumer trends shaping future festivals and events
AbstractPurpose– In order to understand the future of organised events and festivals it is necessary to understand the patterns of change associated with their consumption. This viewpoint paper...
View ArticleMaximising effectiveness of corporate hospitality programmes at Australian...
AbstractPurpose– The purpose of this study is threefold. The first is to discuss the practice of corporate hospitality (CH) at special events used by Australian businesses as a relationship marketing...
View ArticleWhen a music festival goes veggie: Communication and environmental impacts of...
AbstractPurpose– The purpose of this study is first to describe and discuss an innovative strategy, pursued by a music festival, to reduce the environmental impact by allowing only vegetarian food in...
View ArticleEngaging with consumers using social media: a case study of music festivals
AbstractPurpose– Social media has fundamentally changed the consumer decision process, and in the last decade a more nuanced view of how consumers engage with brands has emerged. Instead of the...
View ArticleApplying the motivation-opportunity-ability (MOA) model to reveal factors...
AbstractPurpose– The purpose of this paper is to debate on community engagement and participation in local community festivals and events by empirically analysing the factors which either inhibit or...
View ArticleEvent studies: finding fool's gold at the rainbow's end?
AbstractPurpose– The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close relations...
View ArticleSemiotic representations of Olympic mascots revisited: virtual mascots of the...
AbstractPurpose - This research reviews Olympic mascots in the electronic and traditional communications environments.Design/methodology/approach - Olympic mascots from 2006 to 2012 are analyzed using...
View ArticleContextualizing phenomenology in event management research: deciphering the...
AbstractPurpose - Although the core phenomenon of events is the experiences and the meanings attached to them, there is limited management research on the experiential, existential and ontological...
View ArticleUtilising ethnography and participant observation in festival and event research
AbstractPurpose - This paper explores the issues surrounding the use of ethnography and participant observation in event studies. It considers the role and benefits of participant observation in terms...
View ArticleSense of community and perceptions of festival social impacts
AbstractPurpose - This paper examines the relation between psychological sense of community (SOC) and perceived social impacts of festival events. Design/methodology/approach - SOC was measured using...
View ArticlePredicting visitors’ satisfaction and behavioural intentions from service...
AbstractPurpose - Purpose - This study aimed to test if the proposed by Shonk and Chelladurai (2008) service quality model can be applied in the context of a small scale sport event. This model...
View ArticleSemiotic representations of Olympic mascots revisited: Virtual mascots of the...
AbstractPurpose– The purpose of this paper is to review Olympic mascots in the electronic and traditional communications environments. Design/methodology/approach– Olympic mascots from 2006 to 2012 are...
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